How To Grow Your Sales: Change Your Attitude
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 Many small and mid sized businesses have a bad attitude: they believe that they have to operate in a way that reflects their size and budget and that only big businesses can operate in a polished and professional manner. That kind of approach is often evident in their web site, brochures, advertising, etc. (or lack thereof) and holds them back from growing sales. Big businesses have no magic grip on customer communication, service, ingenuity, or relationship building and often are less adept at those skills due to their enormity. Any business can have a big business attitude, if they take the right steps.
Web sites are a good example. There are no financial barriers to entry here. Even on a very tight budget, there is no excuse for bad content, poor design, lack of clarity, no customer focus, sloppiness, lack of excitement, inconsistent branding, no added value, and poor coding. With a solid vision, good marketing plan, and focused web strategy, even a small web presence can be valuable to potential customers. It has everything to do with creating the best web communication platform possible and nothing to do with spending tons of money. As long as common sense and good business ethics prevail, there are no limits to what can be done. Creativity is alive and well and highly democratized on the Internet.
Social media. It's essentially free to get started, so again there are no financial barriers, just time commitments. A Twitter account (if it's the right business choice) takes less than three minutes to establish. A Facebook or MySpace page takes only a few minutes more. A blog definitely takes more effort to set-up, but it doesn't have to be overwhelming to get started. These and other SM (social media) draws can be established for zero money down, but they do demand an ongoing time commitment. If a smaller company has the resources to allot to generating content that their customer base values, they too can build a profitable following.
Event Marketing. Professional sporting events and concert tours are expensive to sponsor, but there are limitless event possibilities that can be created for very little money. From open houses and facility tours, to seminars, guest speakers, continued here  |
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