Welcome To Our First Issue!
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 For those of you that have been waiting a long time, SPIA BusinessWire is finally a publication. We've had a hectic summer at SPIA, with a lot of client work and the "from the ground-up" construction of our new web site. But now we're poised to bring you helpful tips, ideas, business advice, and links to help you enhance your marketing and grow your business. And don't worry, we'll only be sending the BusinessWire on an infrequent basis, when there's newsworthy material.
Please remember that our new web site is also chock full of great information and our new blog Perception has a huge focus on discussing the pluses and minuses of the latest business buzz, social media/marketing - and other stuff too.
We want to hear your comments - about the BusinessWire and the blog, so don't be shy, tell us what you think so that we can keep improving. And always... keep us posted on your successes!
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Tweet For Hire: A New Career Option?
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 The chatter about social media/marketing is everywhere. It's the latest must have phenomenon for business, yes business, according to... well lots of people.
Ever wonder what it takes to maintain a useful presence on Twitter? Here's an interesting article on a popcorn company's approach to social marketing. When you read it, think about whether your company is ready to go that far.
read the article: Tweet for hire: More big businesses hire tweeters
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And The Winner Is...
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 Small business leading the economic recovery? There is a strong argument that small businesses can adapt to change more quickly than big businesses and that a tough economy requires innovation, flexibility, and entrepreneurship in order to ensure survival. Well... that and a practical strategy you can use right now.
So how do you go about being a nimble and profitable survivor? This article gives you a solid overview of the basic steps to start outwitting the competition and betting against the poor economy.
read the article: How Small Businesses Win Big in Tough Economies
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