social vs. traditional marketing

How To Guide: You Tube and the riches of viral video???

Sep 10th, 2009 | By admin | Category: social vs. traditional marketing

Step 1: Make your video. Make it weird, wild, and groundbreaking.
Step 2: Upload to You Tube.
Step 3: Sit back and watch it go viral. Globally.
Step 4: Cash in and stop reading this blog.
(Oh… and send us 10%)
Cynical? Nope. It has happened that way. It has happened that way for very very few people though [...]



The latest and greatest can’t beat the bell curve

Aug 21st, 2009 | By admin | Category: social vs. traditional marketing

Social media is likely here to stay, but the present biggies Tweeter, Facebook, and MySpace, may not stick around or may become old relics. And, it is yet to be seen if the social media craze settles down, hangs on, or if the next big hype takes over mainstream consciousness. Why? The bell curve of [...]



Tweeting in a clear voice

Aug 20th, 2009 | By admin | Category: social vs. traditional marketing

Imagine if you could hear all those Twitter tweets out there. No, not as text-to-speech renditions of the words. Rather (as the name implies) the chirping of little (blue) birds. Ahhh… it would be…  DEAFENING! It certainly wouldn’t be like walking through a lovely forest and communing with nature. It would be more like being [...]



We’ve heard it before…

Aug 16th, 2009 | By admin | Category: social vs. traditional marketing

Way back in 1975, BusinessWeek published an article called The Office of the Future. That article stated “Some believe that the paperless office is not that far off.” and touted one expert who predicted “by 1990, most record-handling will be electronic.” Now, predicting the role of technology in social change with date specific accuracy is [...]