All entries by this author

How To Grow Your Sales: Change Your Attitude

Oct 29th, 2009 | By admin | Category: Marketing and Business

Many small and mid sized businesses have a bad attitude: they believe that they have to operate in a way that reflects their size and budget and that only big businesses can operate in a polished and professional manner. That kind of approach is often evident in their web site, brochures, advertising, etc. (or lack [...]



How To Guide: You Tube and the riches of viral video???

Sep 10th, 2009 | By admin | Category: social vs. traditional marketing

Step 1: Make your video. Make it weird, wild, and groundbreaking.
Step 2: Upload to You Tube.
Step 3: Sit back and watch it go viral. Globally.
Step 4: Cash in and stop reading this blog.
(Oh… and send us 10%)
Cynical? Nope. It has happened that way. It has happened that way for very very few people though [...]



Web Accessibility: A Design Perspective

Aug 25th, 2009 | By admin | Category: Marketing and Business

Accessibility refers to a web site that is usable (functional) for people with disabilities. Most often that means people who use specialized software, called screen readers, in place of traditional web browsers. As the name implies, screen readers look at the content of a web page and “read it” so that people can hear what [...]



The latest and greatest can’t beat the bell curve

Aug 21st, 2009 | By admin | Category: social vs. traditional marketing

Social media is likely here to stay, but the present biggies Tweeter, Facebook, and MySpace, may not stick around or may become old relics. And, it is yet to be seen if the social media craze settles down, hangs on, or if the next big hype takes over mainstream consciousness. Why? The bell curve of [...]



Tweeting in a clear voice

Aug 20th, 2009 | By admin | Category: social vs. traditional marketing

Imagine if you could hear all those Twitter tweets out there. No, not as text-to-speech renditions of the words. Rather (as the name implies) the chirping of little (blue) birds. Ahhh… it would be…  DEAFENING! It certainly wouldn’t be like walking through a lovely forest and communing with nature. It would be more like being [...]



We’ve heard it before…

Aug 16th, 2009 | By admin | Category: social vs. traditional marketing

Way back in 1975, BusinessWeek published an article called The Office of the Future. That article stated “Some believe that the paperless office is not that far off.” and touted one expert who predicted “by 1990, most record-handling will be electronic.” Now, predicting the role of technology in social change with date specific accuracy is [...]